Beyond his penchant for great design, Todd Bracher has a high-level understanding of the industry that makes his work intriguing for both its aesthetic and its intelligence.
3M - Establishing a Position of Authority
As a strategic design partner to 3M, Todd Bracher Studio directed the launch of 3M’s architectural lighting division, leveraging their unique capabilities of material engineering and physics to make an unprecedented statement only 3M could make. Two groundbreaking works were developed at the cutting edge of lighting technology and science: Vessel and Lightfalls. Services also included creative direction and art direction, articulating a voice for the brand—developing events, trade show appearances, advertisements, print collateral, video, still photography, and a brand DNA roadmap.
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Georg Jensen - Reigniting a Cultural Icon
As Creative Director to Georg Jensen, Todd Bracher Studio developed a new product strategy and DNA for the brand. We refreshed their products across all five lines: jewelry, watches, living, holiday, and silverware. Our creative approach humanized their products, contextualizing Georg Jensen within the luxury lifestyle world, while reviving the spirit of their beautiful archive with bold new work in silver and stainless steel, including Flora Vase and Carry Basket by Todd Bracher Studio. We helped define new market opportunities, and assembled new design teams to execute the strategy. After only a year, Georg Jensen made a triumphant return to the vanguard of Danish design—and to profitability.
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Issey Miyake - The Next Chapter
L’Eau d’Issey evokes the genuine simplicity and purity that exist around the idea of water. For L’Eau d’Issey Pure Todd Bracher Studio has captured the most basic image of water, a droplet, which symbolizes the fragrance and becomes the bottle.
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