Like a well-told tale, the Gucci brand has a way of transporting its wearers to far off places, from its theatrical fashion shows to its whimsical boutiques. So it only makes sense that the fashion house has transformed part of its Wooster Street location into a storybook setting for its new bookstore. True to form, Gucci has found a perfect collaborator in David Strettell, Dashwood Books founder, who has curated the locations assortment of books.
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To give the Bookstore a unique and authentic character, Gucci has invited Dashwood Books founder David Strettell, to curate the assortment. Strettell will personally source the selection of works for sale, which will comprise approximately 2,000 books. An eclectic range of niche magazines will also be featured.
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Bearing its own address and dedicated entrance at 375 West Broadway, guests will be able to flow freely between the bookstore and existing space to encourage cross-discovery. In keeping with the aesthetic of the space, the Bookstore will feature pieces of restored antique wooden furniture, including bookcases and a large lectern-style reading table. The space will also be home to Gucci’s latest cast of book experts including a Chief Librarian and Book Worms that will oversee the bookstore.
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Similar to the famed Gucci Garden located in Florence, Gucci Wooster will sell a range of souvenirs and gifts, such as fabric shopping bags, pencil sets, notebooks, and sticky tape, among other products branded with a 63 Wooster Gucci graphic and a duotone green/cream pattern depicting the cast-iron architecture that has come to define the SoHo neighborhood.
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The new Bookstore sits adjacent to the Screening Room, another dynamic space dedicated to cultural and creative exploration. The Screening Room celebrates independent film-makers like the Frieze-collaboration documentaries that explore NYC 1980s house music, and London acid house and Italo disco. Over the upcoming months, the Screening Room at Gucci Wooster will feature a curated program featuring various short films and film series highlighting the cultural significance of SoHo in the 1970s and 80s.