Gentle Monster has single-handedly proven that an eyewear brand can evolve into a full-fledged cultural force, complete with retail experiences, art installations, and collaborations with celebrities like Tilda Swinton.
TILDA SWINTON X GENTLE MONSTER
Gentle Monster, in partnership with Tilda Swinton, proudly presents an exclusive collection that celebrates creative élan and independent spirit.
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New York Flagship Store
Gentle Monster launched in the heart of New York City. Designed with Architecture at Large’s Rafael de Cardenas, wood, metal, and mazelike mirror placements were used to express the brand’s perspective. expressing our brand philosophy and visions through window display and our in-store art gallery, where we plan to work with New York’s most inspiring and refreshing artists, to enhance the Gentle Monster experience.
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Shinsa, Seoul Flagship Store
The Sinsa Flagship space was designed inspired by the law of entropy, illustrating its fields through structural design and visual objects. The sequential flow from chaos to order within the layout of the trees represent the reverse energy that entropy represents. A kinetic object installed towards the end of the space represents the single light energy that precedes entropy.
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Hood by Air Collaboration
Hood By Air illustrates a candid experience with bold adaptations involving the former outcast and hushed upon, creating an even more powerfully provocative experience for all its fans.
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Opening Ceremony Collaboration
Made in collaboration with visual futurist Syd Mead, Fall/Winter 2016 is designed for a moment not so distant from our present. Familiar workwear silhouettes ground innovative prints and textures inspired by cityscapes. Hypnotic kinetic spirals, digital print of city surfaces reflected in pools of water literalize the theme of time travel. Gentle Monster features a brand-new range of styles for this future inspired collection. Designs including Zhora, a sleek aviator in eye-popping colors and Leela, a cat-eye silhouette with an architectural metal frame.
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Henrik Vibskov
Gentle Monster ✕ Henrik Vibskov creates a playfully crafted series, a representation of the two brands’ collective perception of avant-garde design inspired by nostalgic dream.
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