Cadena + Asociados Concept Design

Cadena + Asociados Concept Design

We are a conceptual laboratory offering total-emotional design solutions through textual and visual strategies for effective and unique product positioning and branding. We think of ourselves as a multidisciplinary workshop that brings together design expertise, market experience, solid research, analysis, and good old-fashioned creative talent.
Surface Says
Authenticity and rich, colorful imagery characterizes the work of Mexican designer Ignacio Cadena. From branding to interiors, each project his firm takes on has an inviting, invigorating spirit.

Ignacio Cadena

“In contemporary societies design is not a luxury anymore, it is a necessity."

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Churrería El Moro

El Moro has been one of the most popular images of daily life in Mexico City since 1935, enthralling various audiences with to its unrepeatable authenticity and rich flavor, which offers the best hot chocolate and churros in the country’s capital. The new graphic system takes into account the figurative relation between such elements and proposes a simplification in form, taking them to their minimalist expression to retain its essence but with a fresher and dynamic form.

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Xinú

Xinú documents the wealth and exhibits the inspiring beauty of the multiple species in the American continent. A secret garden and a magical table by the anonymous naturalist narrates the olfactory and visual inspirations of the brand.

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We are a conceptual laboratory offering total-emotional design solutions through textual and visual strategies for effective and unique product positioning and branding. We think of ourselves as a multidisciplinary workshop that brings together design expertise, market experience, solid research, analysis, and good old-fashioned creative talent.