Bang & Olufsen Brings a Pop-Up Experience to Manhattan

Audiophiles of New York, rejoice: Bang & Olufsen is coming to town. The luxury Danish audio brand has launched a temporary pop-up that previews the brand’s permanent space in SoHo, slated to open in the next few months. Dubbed the Music Box, the experience-laden storefront illustrates the ins and outs of Bang & Olufsen’s heritage, which dates back to 1925 when Peter Bang and Svend Olufsen founded the brand in Stuer, Denmark.

Inside, Bang & Olufsen’s time-honored catalog of high-end audio products comes to life. Visitors immediately encounter the Bronze Collection, a limited-edition colorway that unites the brand’s most popular multi-room speakers. It couples with a giant sound-generating pendulum, which plays musical notes through the Beoplay A9 speaker. In the back, a curtain-lined jazz club showcases the newly released Late Night Blue Collection—comprised of the Beoplay A1 bluetooth speaker and the Beoplay E8 wireless earphones—that nods to Manhattan’s jazz clubs and neon signage. Other interactive highlights include a lustrous room displaying the award-winning Beosound Edge, a wireless speaker featuring the world’s first active bass port and a living room vignette displaying a curated assortment of Bang & Olufsen must-haves, including the state-of-the-art Beolab 90 loudspeakers, which feature more than 16,000 watts of acoustic power.

The pop-up signals forward movement for Bang & Olufsen, who join the ranks of Apple, SONOS, Bose, and Devialet, all high-end electronics brands that have recently set up shop in the neighborhood. It also follows a limited-edition collaboration with David Lynch—available for purchase at the MoMA Design Store—which sees the cult artist and director encase the Beoplay M5 home speaker and Beoplay P2 portable Bluetooth speaker in his 1970’s-era War Between the Shapes series and Paris Suite lithographs from 2007.